Helping Australia's Leading Disc Golf Course Specialists Triple Their Installation Clients

The Results
The new digital strategy transformed RAD's online presence into a reliable source of business growth.
Within the growth period, RAD tripled the number of clients engaging them for disc golf course installations, with significantly more enquiries from councils, schools, tourism operators and private developments.
More disc golf course installation clients
Australia's Disc Golf Course Specialists
RAD Creations is Australia's leading specialist in disc golf course design, supply and installation.
They had built an exceptional reputation within the industry, with the expertise to plan, design, install, market and refurbish disc golf facilities across the country.
The foundation was strong. The opportunity was to make that expertise just as visible online as it was on the ground.

A Reputation That Wasn't Converting
Despite their standing in the industry, RAD's website wasn't effectively communicating the full value of their services or converting visitors into qualified enquiries.
Their online presence needed to better showcase their expertise, educate the councils, schools, developers and recreational facilities who commission these projects, and establish RAD as the first choice for disc golf course installations across Australia.
The challenge was to build a website and digital strategy that generated consistent, high-quality leads in a niche and rapidly growing market.

The Website Was Underselling the Expertise
RAD's reputation was strong, but their website wasn't doing the same work.
It wasn't clearly communicating the full breadth of their service offering, educating the decision-makers who invest in these facilities, or guiding interested visitors toward a genuine enquiry.
In a niche but rapidly growing market, the real opportunity was to make RAD the obvious first choice — and to turn their site into a tool that actively generated business.

A Website Built to Educate and Convert
We partnered with RAD Creations to transform their website into a high-performing lead generation platform.
The site was redesigned to clearly communicate RAD's complete service offering — from planning and course design through to installation, marketing and refurbishment.
We restructured the content around the needs of councils, schools, resorts, developers and community organisations, making it easier for prospective clients to understand the benefits of investing in a disc golf facility.
How We Built the Growth Engine
Alongside the redesign, we delivered a connected strategy across design, content and search — built not just to look great, but to educate, build trust and consistently convert visitors into qualified enquiries.

Website Strategy & UX/UI Design
We planned the site around how RAD's prospective clients actually make decisions, with a user experience designed to guide councils, schools and developers toward an enquiry.

Web Design & Development
We rebuilt the website to clearly present RAD's complete service offering — from planning and course design through to installation, marketing and refurbishment.

Content Structure
We restructured the content around the needs of councils, schools, resorts, developers and community organisations, making the value of a disc golf facility easy to understand.

SEO Strategy
We implemented a long-term SEO strategy focused on educational content, service pages and location-based search intent, helping RAD get found by people actively searching for disc golf course design and installation.

Technical SEO
We strengthened the technical foundations of the site so it could rank and perform reliably as RAD's visibility grew across Australia.

Conversion Optimisation & Ongoing Growth
We optimised the site to convert visitors into qualified enquiries and continued to support RAD's digital growth over the long term.
A Website That Became a Growth Engine
The new digital strategy transformed RAD's online presence into a reliable source of business growth.
Within the growth period, RAD tripled the number of clients engaging them for disc golf course installations, significantly increasing enquiries from councils, schools, tourism operators and private developments.
The improved search visibility, clearer messaging and conversion-focused website positioned RAD as the market leader in Australia's rapidly growing disc golf industry. Their website now works as an active business development tool, supporting the continued expansion of disc golf facilities across the country.
What This Shows
A great website doesn't simply showcase a business — it becomes one of its strongest sales tools.
For specialist businesses operating in niche industries, clear messaging, strategic SEO and user-focused design can dramatically increase qualified enquiries and drive sustainable growth. By combining technical expertise with a long-term digital strategy, Wandering Lion helped RAD Creations turn their website into a growth engine that continues to generate new opportunities.


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