BUILT BY OPERATORS WHO HAVE GROWN REAL BUSINESSES

We have owned, built, and grown businesses from the inside. We know what breaks, what holds you back, and how to fix it.

Male lion resting against a warm amber background, representing calm authority, strength and confident growth.

WHY WE STARTED

Chris and Ryan built Wandering Lion because Australian businesses were drowning in generic advice. They'd watched founders and owners carry everything—the strategy, the sales, the marketing, the operations. Agencies sold activity. No one fixed foundations.

CHRIS AND RYAN BUILT SOMETHING DIFFERENT

Chris spent decades helping owner-led businesses transform their operations and commercial strategy. Ryan built award-winning brands and knows how to tell stories that move people. Together, they bring business ownership, strategic clarity, creative execution, and systems design into everything they do.

Chris

Strategy, business ownership, and brand foundation work.

Ryan

Media, content creation, and creative execution across all channels.

An image of Chris and Ryan.

HOW WE ACTUALLY WORK

We don't sell activity, guesswork, or hope. We identify what's slowing growth, fix the foundations, build the systems that make the business easier to run, and scale what matters. Every decision is tied to revenue, workload reduction, and measurable commercial progress.

Partnership over transactions

We align for the long term, not the quick win. Your success is our scorecard.

Brand first, always

Foundations before spend. Strategy before activity. This is where real growth begins.

Quality over quantity

Fewer things done exceptionally well. Ten clients. Full commitment. No shortcuts.

Integrity and transparency

Honest communication. Clear reporting. Fast fixes when things need adjusting.

Outcome-driven execution

Leads, sales, retention, brand strength. Measurable results. That's what matters.

Systems that scale

SOPs, automation, repeatable delivery. Growth that doesn't break under pressure.

OUR VALUES

These aren't slogans. They guide every decision.

Wandering Lion growth partner shaking hands with a business leader after a strategic meeting, representing trust, clarity and long-term commercial partnership.

We win when you win. No shortcuts.

Strong foundations make everything else possible.

We'd rather do one thing brilliantly than many things poorly.

Wandering Lion growth team presenting business performance, identified gaps and key priorities during a strategic client review.

Transparency and honesty in every conversation.

Ascending system modules and an upward arrow illustrating repeatable processes, automation and scalable growth without operational breakdown.

Repeatable processes that scale without breaking.

Continuous improvement

BUILT BY OPERATORS
SHARPENED BY CREATIVE MEASURED BY OUTCOMES

A team built on founder experience, operator-level thinking, and creative execution, focused on stronger brands, clearer commercial systems, and growth that can scale without chaos.

An image of Ryan playing hockey.
RYAN
CMO - Creative Director + Production

Ryan leads media, storytelling, and visual production

An image of Chris playing disc golf.
CHRIS
COO - Strategy + Operations

Chris leads brand development, copy, and strategy.

An image of Sarah in the middle of a scenic bridge.
SARAH
Admin Manager

Oversees office operations, staff coordination, administrative
processes daily.

An image of Kezia going scuba diving.
KEZIA
Paid Ads Lead

Turning ad spend into measurable and scalable growth.

An image of Allaisa on a 4X4 truck.
ALLAISSA
Social Media and Content Lead

Strategic social media manager driving engagement, growth, and brand visibility online.

An image of Julian in front of a painting.
JULIAN
SEO Specialist / Lead

Analyse site performance, fix technical issues, and boost site visibility.

An image of Leigh in front of a mountain overlook.
LEIGH
Brand and Conversion Copywriter

Crafting compelling brand stories that drive engagement and boost conversions.

An image of Tomas on a hang gliding ride.
TOMAS
Web Developer & IT

Building high-performance websites that support growth.

An image of RJ playing with a guitar.
RJ
Web AI and Automation Developer

Building websites, AI tools, and automations that improve business efficiency.

An image of Eugene playing the electric piano.
EUGENE
Graphic Designer


Creates clear, professional visuals that strengthen brands and support growth.

Come Build With Us

Join a team that builds real growth for real founders.

THE ROAD TO WANDERING LION

Built by founders who grew tired of marketing activity masquerading as strategy.
We started Wandering Lion to do it differently.

2018

The Wandering Lion Concept Was Born

Wandering Lion began with a simple belief: businesses don’t need more marketing noise. They need clearer strategy, stronger foundations, and a growth system built to convert.

2019

First Clients, Processes, and Team Members

The first clients came on board, helping shape the early processes, delivery standards, and team structure that would become the foundation of Wandering Lion.

2020

The Pride Began to Form

The team continued to grow, with stronger systems, automation, and internal processes developed to support more consistent client outcomes.

2025

A New Strategic Partnership Formed

A new partnership formed between Stratagaizer and Wandering Lion, bringing together commercial strategy, brand thinking, creative execution, and growth systems under one model.

2026

Brand First, AI-Ready Growth

Wandering Lion entered its next stage with a brand-first philosophy strengthened by AI, automation, and smarter growth systems. The focus remains clear: fix the foundations, build properly, and scale what works.

WHAT CLIENTS SAY

Real words from real business owners

“When we set out to grow Discmania in the US market, Ryan was a key part of laying that foundation. He helped us cut through the noise & restructured how we told the story of each release, aligning our athlete partnerships with the brand, and building the kind of community touchpoints that turned buyers into fans. The results spoke for themselves. I’d work with him again without hesitation.”

Jussi Meresmaa

EY Entrepreneur of the year, Finland Discmania Founder/CEO

“Ryan from Wandering Lion was an absolute legend to work with at Adelaide Lightning. His work across social media, photography, content, marketing, and brand development was next-level. Fast, professional, and incredibly easy to work with.”

Cassie Hutchinson — testimonial photo

Cassie Hutchinson

Community Engagement and Social Media Manager, Adelaide Lightning

“Wandering Lion helped turn NHSL into something that felt genuinely professional and worth being part of. It raised the standard, created real opportunities for players, and showed how big the hockey experience in Australia could be.”

Tash Farrier — testimonial photo

Tash Farrier

Adelaide Extreme General Manager, NHSL

“In 2019, Ryan from Wandering Lion helped transform the Kalamunda Eastern Suns’ presence in the community. He lifted our social profile, drove some of the strongest brand engagement in the league, and helped turn sparse crowds into sellouts. His work also strengthened sponsor interest and raised the overall profile of the club in a way that felt polished, professional, and genuine.”

Tom Knowles — testimonial photo

Tom Knowles

Head Coach & Board Member, Kalamunda Eastern Suns NBL1 Team

“Young people who had switched off from school were not going to reconnect because of a campaign headline or a polished message. They needed a genuine reason to turn up again.  Wandering Lion brought a strong sense of care to how the story was told. That gave the foundation a clearer public identity.”

Sami Mantere — testimonial photo

Sami Mantere

Ice Factor Program Manager

“Wandering Lion helped us take a more focused approach during our busiest sales period. In a niche market, that really matters. Their work improved the quality of traffic coming in and made the path to purchase much clearer, which contributed to a much stronger seasonal result.”

Andrew Ferguson — testimonial photo

Andrew Ferguson

Flying Disc Store

“Wandering Lion helped WaterPonyz bring more structure to a stage of growth that was starting to outpace our digital setup. Their work across brand development, paid media, the website, and SEO made a real difference to lead quality, enquiry flow, and the overall experience for families.”

Suzette Thomas — testimonial photo

Suzette Thomas

Owner & Director, WaterPonyz

“The Wandering Lion team understood that Agile Group was never going to fit under one simple message. They helped bring the business together in a way that felt clearer, more consistent, and still true to each division. That gave us a stronger foundation to grow from.”

Michael Boyle — testimonial photo

Michael Boyle

Agile Group

“In scaffolding and access services, clicks do not mean much unless they turn into the right kind of enquiry. Wandering Lion brought more discipline to our paid search and gave us a clearer view of where performance was strongest and where our budget was working harder.”

Yovi Kwok — testimonial photo

Yovi Kwok

Mscaffold

“Working with Wandering Lion on the Discmania project was a standout experience. The team’s position work, blended creative vision with strategic execution, was a major asset as we built the Discmania brand globally. The work he produced didn’t just look great. It elevated our brand presence and supported measurable growth across multiple markets.”

Austin Montgomery — testimonial photo

Austin Montgomery

International Brand & Strategy Lead, Discmania

“Ryan and the Wandering Lion team helped us better articulate the real value behind Perth Surveying. They brought more clarity to how we position the business, which made it easier to reflect the reliability, responsiveness, and practical support our clients already knew us for.”

Perth Surveying — testimonial photo

Perth Surveying

“Wandering Lion helped close the gap between the strength of our operation and how clearly that was being reflected online. Their paid media work brought a more targeted search presence and a better quality of enquiry into the business.”

Adam Lamond — testimonial photo

Adam Lamond

Mine Services Holdings

“Wandering Lion understood that upgrading Ice Arena Adelaide was never just about the building itself. They created events and experiences that gave people a reason to come back. Their brand strategy and positioning work helped raise the standard of our major events.”

Michael Brown — testimonial photo

Michael Brown

Ice Arena Adelaide

“Wandering Lion understood from the outset that the Pacific Hockey League could not simply be another competition with a new name. Their work helped shape a player-first league with the right balance of ambition, fairness, and professionalism. What they brought was not just branding or communication, but real strategic thinking that gave the PHL a stronger and more credible foundation.”

Danye Davis — testimonial photo

Danye Davis

Pacific Hockey League

“Authenticity is the centrepiece of all Lajosi Putter customisation works. The brand is reflected in each of our hand-made custom putters. Ryan’s team solidified that identity in our online presence. It led to higher social media engagement from a golfing community who value hand-crafted putters over overly polished ones.”

Kari Lajosi — testimonial photo

Kari Lajosi

Lajosi Putter Company

READY TO GROW WITHOUT CARRYING IT?

Book a Brand & Business Growth Audit. We'll review what's slowing you down and show you what's possible.

Lion — Wandering Lion brand imagery